Senior Associate, Marketing, Retail Marketing Job at HelloFresh, New York, NY

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  • HelloFresh
  • New York, NY

Job Description

Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Senior Associate, Retail Marketing

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Factor’s Foodservice & Retail channel brings ready‑to‑heat meals to universities, gyms, hotels, and other non‑traditional outlets. Reporting to the Sr. Manager, Business Development, Foodservice & Retail, you'll develop eye‑catching, high-impact merchandising programs for Factor on‑site and at industry events. Your work will drive Factor product sales, fuel brand awareness, and will equip our partners with everything they need to succeed.

\n You will…\n
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  • Design & deploy on‑site merchandising – work with creative agencies and our internal brand team to create signage, fridge wraps, shelf‑talkers, QR displays, and digital screen assets; tailor each kit to the venue’s layout and audience.
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  • Plan sampling & activation events – run tasting tables and “nutrition pop‑ups,” manage staffing and supplies, and capture feedback to boost trial and repeat sales.
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  • Manage vendors & installations – source print vendors, control budgets, and coordinate install timelines with site managers to ensure flawless execution.
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  • Track sell‑through & optimize – pull daily/weekly POS data, analyze velocity, and adjust planograms, SKUs, or promotional messaging to maximize turnover.
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  • Support trade shows & collateral – attend and lead trade booth designs, giveaways, and sales materials 
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  • Protect and amplify the brand – enforce brand‑guideline compliance, gather photo/video assets for social proof, and share merchandising best practices across locations.
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\n You are…\n
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  • A creative executor who turns brand guidelines into compelling in‑store experiences
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  • Highly organized and comfortable juggling vendors, timelines, and multiple sites
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  • Data‑curious—quick to test, learn, and refine based on sell‑through numbers
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  • A clear communicator who builds trust with partner managers and internal teams
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  • Energized by travel and hands‑on work in the field
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  • Self‑directed, thriving in fast‑moving, growth‑stage environments
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\n You have…\n
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  • 3+ years in retail or CPG field marketing / merchandising, ideally with food or beverage brands
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  • A portfolio of POS displays or on‑site activations you helped create and execute
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  • Basic design skills (Canva, Adobe) and strong Excel/Google Sheets proficiency
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  • Experience managing print vendors, installers, and activation budgets
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  • Comfort interpreting sales data and translating insights into merchandising changes
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  • Willingness to travel up to 20% to partner sites and industry events
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You’ll get…

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  • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
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  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
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  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
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  • Tuition reimbursement for continuing education (upon 2 years of service)
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  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
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  • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
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  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
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This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
#Factor #JD1008

New York Pay Range

$82,500—$105,000 USD

About HelloFresh\n

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

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At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

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We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

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To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

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HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

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  • Europe: EUaccommodations@hellofresh.com
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  • APAC: APACaccommodations@hellofresh.com
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  • United States: USCandidateAccommodations@hellofresh.com
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  • Canada: CAaccommodations@hellofresh.com
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Job Tags

Immediate start,

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